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Tom Brady applies to trademark ‘Tompa Bay’ and ‘Tampa Brady’

That brings the new trademark count to three since the quarterback joined the Bucs.
Tom Brady and his merchandising company are on the lookout for anything that might play into his TB12 brand.
Tom Brady and his merchandising company are on the lookout for anything that might play into his TB12 brand. [ FRED KFOURY III | ZUMAPRESS.com ]
Published Apr. 10, 2020

TAMPA — Bucs quarterback Tom Brady has applied to trademark two more terms — “Tompa Bay” and “Tampa Brady” — with the U.S. Patent and Trademark Office to use in selling merchandise.

Brady’s company, TEB Capital Management Inc., filed applications for the terms Monday. The filing said the company intends to produce and sell clothing, headwear and footwear with the wordmark.

Last month, Brady’s agency applied to trademark the term “TB x TB” to also sell a clothing brand.

That application came after merchandisers, including Barstool Sports, began selling T-shirts with “TB x TB” on them.

The Dan Patrick Show’s apparel site is currently selling a red shirt with “Tompa Bay” across the front with Brady’s No. 12 behind it in orange. The site it also selling a shirt with the Bucs’ red flag with Brady’s likeness replacing the skull.

Related: Want to help a Tampa bar pay its staff? Buy this Tom Brady/Bucco Bruce T-shirt

The e-commerce site Etsy was selling both “Tompa Bay” and “Tampa Brady” T-shirts.

It could take 10 to 12 months for a trademark application to go through, and Brady would have to prove that he has merchandise with the wordmark to sell. But the application prevents another party from attempting to trademark the term.

Brady began trademarking the “TB12” brand back in 2009, and applied to trademark terms like “Tom Terrific” last May to produce clothing and trading cards, but recently abandoned it in February.

Brady’s newest trademark applications were first unveiled by the Gerben Law Firm.

Contact Eduardo A. Encina at eencina@tampabay.com. Follow @EddieInTheYard.