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Tom Brady donates ‘once-in-a-lifetime experience’ as part of All-In Challenge

Tickets to the Bucs’ home opener, a postgame dinner or workout, game-used jersey and more are being auctioned off to raise money for those in need during the coronavirus pandemic.
“Let’s all make a positive impact in the world to do our part during this very, very difficult time,” Tom Brady says. (AP Photo/Jeff Roberson)
“Let’s all make a positive impact in the world to do our part during this very, very difficult time,” Tom Brady says. (AP Photo/Jeff Roberson) [ JEFF ROBERSON | AP ]
Published Apr. 15, 2020
Updated Apr. 15, 2020

TAMPA — Want to go all-in with Tom Brady?

The Bucs did by signing him to a two-year, $50-million contract. Now it’s your turn.

Tampa Bay’s new quarterback on Wednesday made his offer for the All-In Challenge, a digital fundraiser which provides food for those most in need ― kids, elderly and front-line heroes ― during the fight against the coronavirus.

The challenge, created by Fanatics founder and executive chairman Michael Rubin and others on behalf of the All-In Challenge Foundation, challenges top sports, music and entertainment figures to donate prized possessions and create once-in-a-lifetime experiences that will be available for online auction and as giveaways.

Brady posted a video Wednesday, offering a bounty of riches to bid on.

“I am all in for coronavirus relief, and I hope we can reach our goal of raising $100 million to support the front-line workers, the elderly, the children, through some great causes and some great charities like Feeding America along with other great ones in the community that are doing incredible work," he says in the video.

Brady is donating the chance for someone and a few friends to attend the Bucs’ first home game. They’ll meet Brady afterward, go to dinner or a workout and receive Brady’s first Bucs game-worn jersey, along with his Under Armour cleats from the game.

The starting bid is $50,000. The auction ends on April 28 at 9 p.m. (Bid here)

Brady also issued some challenges of his own, to his wife, Gisele; recording artist and rapper, Drake (“one of my buddies," he said); and NFL Commissioner Roger Goodell, who suspended Brady for the first four games of the 2015 season for his role in deflating footballs before a game against the Colts.

“Let’s all make a positive impact in the world to do our part during this very, very difficult time,” Brady says.

Peyton and Eli Manning, Magic Johnson, Alex Rodriguez, Russell Wilson, Will Ferrell, Tiki Barber, Dwayne Wade and Auston Matthews are some of the other celebrities participating in the challenge.