A collaboration between Colin Kaepernick and ice cream brand Ben and Jerry’s was unveiled in Tampa this week on a mural and a billboard featuring the activist quarterback’s portrait.
The “Change the Whirled” campaign dropped during the week leading up to Super Bowl 55. It features a billboard advertising the non-dairy frozen dessert, Colin Kaepernick’s Change the Whirled.
The campaign is in collaboration with Kaepernick’s Know Your Rights Camp, an organization he founded in 2016, with a mission to “advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders.”
The series of camps held around the United States are directed at youth and include lectures from scholars, lawyers, health experts and provide community resources.
Kaepernick will donate his portion of the proceeds from sales of the ice cream flavor to his organization.
Kaepernick started taking a knee in 2016 during the national anthem in protest of violence and oppression against Black people and minorities. After backlash, he cut ties with the San Francisco 49ers in 2017 and hasn’t played in the NFL since.
Ben and Jerry’s funded a 30 foot by 90 foot mural painted by New Orleans-based artist-activist Brandan “BMike” Odums, another collaborator. It’s on a building on the corner of Albany St. and Moses White Blvd. in Old West Tampa. Also titled Change the Whirled, it features portraits of Tampa youth. One wears a T-shirt that has Kaepernick’s portrait on it, while another’s is emblazoned with “I Know My Rights.”
It also includes a major tenet of the Know Your Rights Camp: a list of ten points that begin with, “You have the right to be...free, healthy, brilliant, safe, loved, courageous, alive, trusted, and educated. The last point is “You have the right to know your rights.”
“The blueprint to tomorrow is in our imagination” also appears on the mural.
Stay updated on Tampa Bay’s sports scene
Subscribe to our free Sports Today newsletter
You’re all signed up!
Want more of our free, weekly newsletters in your inbox? Let’s get started.Explore all your options
“I think, ultimately, it’s the idea of allowing people, especially young people, the agency to understand that the way things are isn’t the way they’re supposed to be.” Odums said in a news release put out by Ben and Jerry’s.
Odums also designed the label for the ice cream and a billboard.
He has worked with Kaepernick and Know Your Rights Camp previously by producing the New Orleans Resource guide.
Through film, murals and installations, Odums’ body of work focuses on the intersection of art and resistance, particularly of Black American activists. He’s collaborated with Nike, Amnesty International, the Boys and Girl’s Club, Common’s Imagine Justice and Ava DuVernay’s ARRAY.
The news release also said that the mural is “part of a larger effort to support locally-owned businesses and community organizations and to contribute to the vibrancy of Old West Tampa.”
Members of the community are invited to a free, drive through event at the mural site at noon on Sunday. Family meals to feed four to six people and a pint of Change the Whirled, as well as gift certificates to a local salon and barbershop will be given out for free, while supplies last.
The meal will be hosted by Ben & Jerry’s and Know Your Rights Camp. Four Tampa community groups will receive $5,000 each for their work “in the areas of power-building, educational equity, and affordable housing.”
The frozen dessert is non dairy in honor of Kaepernick being vegan. The flavor is described as “a caramel non-dairy sunflower butter base with fudge chips, graham cracker swirls and chocolate cookie swirls.”
The billboard is up on Dale Mabry Highway, not far from Raymond James Stadium, where the Tampa Bay Buccaneers will take on the Kansas City Chiefs on Sunday.
It features the ice cream’s label: a painting of Kaepernick raising the Black Power fist and the words, “I Know My Rights.”
• • •
Tampa Bay Times Super Bowl 55 coverage
ATTENTION SUPER BOWL VISITORS: Here’s our guide to Tampa Bay’s socially distanced attractions
PARTY PLANNING IN A PANDEMIC: How to host a safe Super Bowl party
FANS IN TAMPA: A first look inside the Super Bowl Experience in Tampa
MORE BUCS PHOTOS: Follow the Tampa Bay Times Bucs coverage on Instagram
BUCS NEWSLETTER: Sign up for the Bucs RedZone newsletter with team reporter Joey Knight:
We’re working hard to bring you the latest Super Bowl news from around the Tampa Bay area. This effort takes resources to gather and update. If you haven’t already subscribed, please consider buying a digital or print subscription.