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Tom Brady’s apparel brand strikes NIL deals with Deion Sanders’ son, among others

The Bucs quarterback’s clothing line is scheduled to launch in January.
Tom Brady (12), center, prepares to lead teammates onto the field before the start of Sunday's game against the Bills at Raymond James Stadium. Through his newest apparel line, simply named Brady, the Bucs quarterback is giving name, image and likeness deals (NIL) to 10 college athletes.
Tom Brady (12), center, prepares to lead teammates onto the field before the start of Sunday's game against the Bills at Raymond James Stadium. Through his newest apparel line, simply named Brady, the Bucs quarterback is giving name, image and likeness deals (NIL) to 10 college athletes. [ DOUGLAS R. CLIFFORD | Times ]
Published Dec. 16, 2021|Updated Dec. 16, 2021

TAMPA — Nearly 22 years after tossing his last spiral for the University of Michigan, Tom Brady is a prominent player on the college scene again.

Through his newest apparel line, simply named Brady, the 44-year-old Bucs quarterback is giving name, image and likeness deals (NIL) to 10 college athletes. Among them: current Wolverines quarterback Cade McNamara, Jackson State quarterback Shedeur Sanders (Deion’s son) and Wolverines tennis player Andrew Fenty.

“It’s really cool for me in the position I’m in,” Brady said following Thursday’s practice.

“And I look back when I was that age, to have had the opportunities that some of these kids are getting is really cool. I have a niece (UCLA’s Maya Brady) that’s playing college softball that’s been approached quite a few times, and I know Brand Brady has signed 10 athletes.”

Brady’s new apparel line is set to launch Jan. 12, 2022, with the first release focusing on training wear and casual clothing.

A Supreme Court ruling against the NCAA last summer opened the door for college athletes to profit off of their name, image and likeness through the endorsement of products, companies and services such as Brady’s.

“They’re some really cool kids that have a lot of aspirations,” Brady said, “so I’m just happy to kind of help them on the way.”

Contact Joey Knight at jknight@tampabay.com. Follow @TBTimes_Bulls

Related: Bucs' Tom Brady admits he must curb his dual-threat enthusiasm

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