USF made headlines earlier this year when it abandoned the new logo it spent $1 million after a lot of blowback. It turns out the Bulls are in good company.
Auburn has paused its plans to redo its “visual identity system.” That visual identity system might look like a logo and sound like a logo, but it most assuredly is not a logo, apparently.
Anyway, the Tigers spent at least $30,000 on consulting as it looked into the change, according to 247Sports. The change is extremely, extremely subtle and eliminates some white space between the A and the U. I had to look really, really hard to find the change … kind of like the minute differences USF to its Bull logo made in March.
Like at USF, Auburn fans weren’t happy with the new logo — I mean visual identity system. Now the move is on hold, even after the Tigers had already put it on a new building.
We’ll see if this new Auburn shield ever becomes a permanent fixture, or whether it follows the lead of the ill-fated academic Bull.