The USF athletic department’s efforts to engage its student body have been kicked into a higher gear. Which is to say, it is trying to coax students to sporting events by offering the chance to win a new car.The school announced Friday that students who attend USF sporting events will build points toward a variety of prizes including a 2019 Ford EcoSport SE. MORE BULLS: For USF football, defeats haven’t led to dissension (yet) “USF students’ energy, passion and support are so vital to a tremendous home-field advantage and atmosphere for all of our athletic teams,” USF second-year athletic director Michael Kelly said in a school news release. “We wanted to do something big to show our appreciation and reward the most passionate students.”Student attendance at home football and basketball games has ranged from solid to sparse in recent years. The student section appeared half-full at best for the Nov. 7 home football contest against Temple, where the announced attendance was 26,214.To enter the points competition, students must download and activate the HerdPerks app. Students’ attendance at sporting events will be logged via geofencing on the app. MORE COLLEGE FOOTBALL: Week 12: Tampa Bay Times staff predictions Generally, students will earn 15 points for attending a contest, though some games will be deemed double- and triple-points events. Points also will be awarded for ancillary athletics events such as pep rallies, radio shows and away-game watch parties.Attendance at Saturday’s 7 p.m. home football game against Cincinnati will count for 30 points.The car will be awarded at the end of the 2019-20 sports season. Other prizes include a complimentary campus meal plan and a spring-break getaway.