SEC votes to expand alcohol sales at sporting events

Beer and wine can be sold in all seating areas beginning Aug. 1.
MONICA HERNDON   |   TimesFlorida Gators fans watch the Georgia game in the beer garden before the game against the Kentucky Wildcats on September 8, 2018 at Ben Hill Griffin Stadium in Gainesville, Fla.
MONICA HERNDON | TimesFlorida Gators fans watch the Georgia game in the beer garden before the game against the Kentucky Wildcats on September 8, 2018 at Ben Hill Griffin Stadium in Gainesville, Fla.
Published May 31

SEC schools will be allowed to sell alcohol in all of their stadiums after the conference voted Friday to change a years-old policy at the end of their spring meetings at the Hilton Sandestin.

Previously, teams could only sell alcohol in premium seating areas. The new rule, which goes into effect Aug. 1, allows for beer and wine to be purchased in any area. But schools can decide for themselves if they want to expand, or add, alcohol sales at all.

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Florida hasn’t been pushing the issue one way or the other but has experimented with a beer garden outside Ben Hill Griffin Stadium.

Administrators in favor of the change view alcohol as a new revenue stream and, perhaps, a way to boost dwindling attendance. It’s unclear how big the effect Friday’s rule change will have on either this season.

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