It is just the preseason, and it is the Jaguars, but Thursday night's Bucs-Jags preseason game earned a 1.6 rating on ESPN, which is the lowest-rated preseason game (excluding NFL Network) in 12 years, according to Sports Media Watch.
The 1.6 rating is the lowest for any ESPN preseason game since a tape-delayed 2005 game between the Falcons and Colts, which drew a 1.5 rating.
The site also reported that the Bucs-Jaguars' games 2.6 million viewers makes it the least-watched (non-NFL Network) preseason game in more than a decade -- the previous low was 2.8 million viewers for a 2008 game between the Jaguars and Redskins.
While the audience is low by NFL standards, the Bucs-Jags game still had the largest cable audience Thursday night among adults between ages 18 and 49, with a 0.9 rating in that demographic.
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