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FSU forms direct support organization to align athletic department with Seminole Boosters

The board of trustees approved the new Florida State University Athletics Association on Friday.
Seminole fans react to Florida Gator players after losing 41-14 in the fourth quarter at Doak Campbell Stadium at Florida State University in Tallahassee on Nov. 24. (Times 2018)
Seminole fans react to Florida Gator players after losing 41-14 in the fourth quarter at Doak Campbell Stadium at Florida State University in Tallahassee on Nov. 24. (Times 2018)
Published Jun. 7, 2019

Florida State has reorganized its athletic department and booster club by forming the Florida State University Athletics Association, a direct-service organization formally established Friday by the university’s board of trustees.

FSU said the move will allow the athletic department and Seminole Boosters Inc. to “provide greater alignment, transparency, coordinator and efficiency for athletic-related fundraising, operations, marketing and management.”

“The reorganization of the Seminole Boosters and our Athletics Department will enable FSU to build on the historical success of both organizations,” said board chairman Ed Burr. “The creation of FSUAA will ensure that the priorities, mission and focus of the boosters, athletics and the administration will be aligned.”

Previously, they weren’t. The boosters had more power at FSU than most comparable athletic departments.

Friday’s move is designed to change that. The FSUAA — expected to be fully formed this fall — will oversee everything surrounding athletics, including scheduling and facilities.

The new organization will have a five-person board, with FSU’s president serving as its chair. The school’s NCAA Faculty athletics representative and the Seminole Boosters’ chair will also serve on the board, and FSU’s athletic director will be the group’s CEO.


  1. Florida State guard M.J. Walker tries to drive past Pittsburgh guard Xavier Johnson during their game Tuesday, Feb. 18, 2020, in Tallahassee.
  2. Florida Gators running back Lamical Perine (22) smashes into LSU Tigers safety John Battle (26) in the second quarter. (Bronte Wittpenn, Times)
  3. BRONTE WITTPENN   |   Times
Florida Gators wide receiver Trevon Grimes (8) catches the ball near the end zone in the third quarter in a game against LSU at Steve Spurrier-Florida Field at Ben Hill Griffin Stadium at the University of Florida in Gainesville on Saturday, October 6, 2018.
  4. Pittsburgh's Justin Champagnie (11) and Florida State's Malik Osborne (10) battle for a rebound in the first half in Tallahassee on Tuesday, Feb. 18, 2020.
  5. Florida State quarterback James Blackman (1) throws during the first half of the 2019 season opener against Boise State in Tallahassee.
  6. Feb. 14• Florida State Seminoles
    Florida State head football coach Mike Norvell speaks at a press conference Sunday, Dec. 8, 2019, in Tallahassee, Fla. Norvell is Florida State's new coach, taking over a Seminoles program that has struggled while he was helping to build Memphis into a Group of Five power.
  7. Florida quarterback Kyle Trask (11) reacts after scoring a touchdown during the second half of the Orange Bowl against Virginia on Dec. 30 in Miami Gardens.
  8. FSU booster Brian Murphy (far right) sits with his wife, Renee, son, Parker and daughter, Devin, at Doak Campbell Stadium.
  9. Florida State fans will have the opportunity to cheer on their Seminoles against LSU at New Orleans’ Mercedes-Benz Superdome in 2022 and at Orlando’s Camping World Stadium in 2023.
  10. ESPN films game action  on the final day of the St. Pete/Clearwater Elite Invitational at Eddie C. Moore. Fields in Clearwater last year.
  11. Feb. 11• Florida State Seminoles
    Duke guard Tre Jones celebrates after scoring against Florida State during a tight Blue Devils home victory.
  12. Ricky Stenhouse Jr. watches the leaderboard after his run during NASCAR auto race qualifying at Daytona International Speedway, Sunday, Feb. 9, 2020, in Daytona Beach, Fla.