Advertisement
  1. Sports
  2. /
  3. Lightning

Lightning start the healing process with new Steven Stamkos commercial

The ad subtly acknowledges the playoff collapse with a fuzzy clip of the playoff match
In the team's newest commercial, the Lightning's Steven Stamkos, long a fan favorite, makes a plea to fans to stand by the team after its disappointing finish last season. [Tampa Bay Times]
Published Sep. 12
Updated Sep. 12

TAMPA — If their first commercial reflects the team’s approach, the Lightning will not ignore how its playoff bid ended with a first-round sweep against Columbus.

A new commercial released Thursday as the Lightning officially starts its preseason shows team captain Steven Stamkos walking the streets of Tampa as a narrator speaks of an “epic tale” with “highs and lows.” It’s shot with shadows and storms, yet it also offers hope.

Stamkos released the video on his Twitter account. It found immediate favor with fans with more than 1,000 likes in the first few minutes after the post.

The Lightning have worked to forge a bond with their fans in the wake of the disappointing finish. In a letter to season ticket holders, Jeff Vinik wrote, “Nobody is more disappointed than our players and the hockey operations department, inclusive of (general manager) Julien BriseBois, (coach) Jon Cooper, our coaches, and staff. Me, too.”

MORE LIGHTNING: Bolts to open camp without Point

The team started the preseason with physicals today and will have its first skate Friday at the Ice Sports Forum in Brandon. Almost everyone returns from last year’s roster. General manager Julien BriseBois stuck to tweaks, such as replacing older defensemen with younger but experienced players, rather than making big changes.


ALSO IN THIS SECTION

  1. Tampa Bay Lightning center Mitchell Stephens (67) defends against Carolina Hurricanes defenseman Brett Pesce (22) who challenges in the Tampa Bay zone during the first period of the preseason game on Tuesday, September 17, 2019, between the Tampa Bay Lightning and the Carolina Hurricanes at Amalie Arena in Tampa. DOUGLAS R. CLIFFORD  |  Tampa Bay Times
    There were flashes of promise, like good play from Mitchell Stephens, but not a great showing for Tampa Bay
  2. Tampa Bay Lightning head coach Jon Cooper gives direction during drills on the first day on the ice at the beginning of training camp. DIRK SHADD  |  Times
    In the first four games of the preseason, Lightning coach Jon Cooper wants to see how prospects have developed.
  3. At 23 years old, Tampa Bay forward Brayden Point already has 91 career NHL goals, including 41 last season. Now that his entry level contract has expired, Point is looking for a big payday but the Lightning has salary cap issues. CHRIS O'MEARA | AP Photo CHRIS O'MEARA  |  AP
    John Romano: History says restricted free agents almost always stay put, and there’s too much at stake for Tampa Bay to allow this impasse to go on.
  4. The Tampa Bay Lightning has tapped Cigar City Brewing to bring its Jai Alai, Guayabera, and Florida Cracker beers to Amalie Arena as the team’s official craft beer partner. (Photo via Tampa Bay Lightning) Tampa Bay Lightning
    Cigar City also will move its popular annual Hunahpu’s Beer Festival to Amalie Arena starting next March.
  5. Tampa Bay Lightning center Steven Stamkos (91) smiles as his team has some offensive success after a goal during a scrimmage on the first day on the ice at the beginning of training camp at the Ice Sports Forum on September 13, 2019 in Brandon, FL. DIRK SHADD  |  Times
    Tampa Bay takes on Carolina in their first preseason game.
  6. Tampa Bay Lightning forward Pat Maroon (14) during drills on the first day on the ice at the beginning of training camp at the Ice Sports Forum on September 13, 2019 in Brandon, FL. DIRK SHADD  |  Times
    The veteran left winger, fresh from a championship in St. Louis, prepares to dig in with Tampa Bay
  7. Lightning goaltender Andrei Vasilevskiy signs the jersey of Piper Mattacchione, 7, during the Lightning Fan Fest which featured photo ops and autograph sessions on Sunday. LUIS SANTANA  |  Times
    The team hosted a kids press conference and fans interacted with players at the annual Fan Fest.
  8. Lightning owner Jeff Vinik briefly, on left, said he briefly feels the sting of last year's playoff disappointment. DIRK SHADD  |  Times
    Vinik sees growth of the team brand across the country and still wants an outdoor game in Tampa Bay.
  9. As training camp continues, the Lightning and Brayden Point still have a gap in negotiations. DIRK SHADD  |  Times
    The changing restricted free agent market could force the Tampa Bay to depart from its usual contract dealings.
  10. In this Jan. 31, 2018, file photo, Maple Leafs center Mitch Marner celebrates his goal against the Islanders. With training camps opening this week, Marner was among roughly a dozen prominent restricted free agents who didn't have contracts until he agreed to terms with Toronto on Friday. Still among the unsigned is the Lightning's Brayden Point. FRANK GUNN  |  AP
    The contract could impact the Lightning’s negotiations with holdout restricted free agent Brayden Point.
Advertisement
Advertisement
Advertisement