Former Rays and current Cubs manager Joe Maddon has ventured into the beer business to benefit charity.
And he put a baseball connection right on the label, naming it Try Not To Suck, a theme he has used with the Cubs the last few years.
The beer, a German style helles lager, is available only in the Chicago area for now, at Binny’s Beverage Depot and Jewel-Osco stores.
It is the product of a partnership between Maddon’s Tampa-based Respect 90 Foundation and Rags of Honor 1, a Chicago-based nonprofit which helps homeless veterans, and has plans to open a brewery that will be staffed by vets.
Rags of Honor 1 founder Mark Doyle then made arrangements to have it made by the Haymarket Beer Co., and vets helping with the production. Rags of Honor 1 is seeking to establish its own brewery, RnR Brews that will be fully staffed by veterans and then will take over production.
“With the way the microbreweries are these days and how popular different brews are today, I thought it would be a natural fit,” Maddon said at an introductory media event this week in Chicago. “And from the beer drinker and fan’s perspective, everyone likes new and different beers to try out.”