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The Rays’ latest brainstorm is a monster

The Rays clearly have an inflated opinion of their Cy Young winner Blake Snell, and it’s roaming the Trop Wednesday
The Rays' may soon be unveiling their latest marketing monster, Snell-Zilla, to fans. This giant inflatable was seen roaming the outfield at Tropicana Field early Wednesday. MARC TOPKIN | Times
The Rays' may soon be unveiling their latest marketing monster, Snell-Zilla, to fans. This giant inflatable was seen roaming the outfield at Tropicana Field early Wednesday. MARC TOPKIN | Times
Published May 8, 2019
Updated May 8, 2019

This may be the Tampa Bay Rays’ biggest marketing idea yet — an inflatable Snell-Zilla.

A mascot, inspired by Cy Young award winner Blake Snell and his nickname, was seen roaming the outfield at Tropicana Field on Wednesday prior to the Rays’ 1:05 p.m. game against the Arizona Diamondbacks.

Related: MORE Rays: Fear not, Rays fans. Blake Snell is still in charge

Snell pitched six innings scoreless innings of one-hit ball on Monday. The Rays gave away a Snell-Zilla bobblehead earlier this season and a Snell replica jersey is the July 20 giveaway item.

Contact Mike Sherman at msherman@tampabay.com. Follow @mikesherman