Rays pitcher Blake Snell has liked the Snellzilla nickname since swiping it years ago from one of his brothers, who was using it for video games.
Snell uses it on social media, and the Rays' marketing department made it somewhat of a thing by ordering a 40-foot inflatable version after Snell won the 2018 American League Cy Young Award.
Snell went all in with it for Halloween back in his Seattle-area hometown, per these Instagram posts:
And here is another look:
As for the large inflatable Snellzilla?
The Rays put it to use on occasion: