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Tampa Bay Times circulation rises nearly 14 percent in new figures

The Tampa Bay Times saw daily circulation rise nearly 14 percent from the previous year in new figures unveiled by the company which tracks newspaper circulation nationwide, the Alliance for Audited Media.

The Times ranked 16th among daily newspapers, with a circulation of 340,260 in the six months ending March 31. Sunday circulation for the Times dipped nearly 7 percent in the same time, down to 402,422 from the same period in 2012, ranked 20th.

But current circulation figures are tough to judge, given the wide array of publications which can be counted toward the numbers under recent changes implemented by the AAM, once known at the Audit Bureau of Circulations.

Figures now include digital subscriptions or special editions "branded" as an offshoot of the newspaper, including commuter editions. Even with the adjustments, overall circulation for 593 reporting daily newspapers dipped 0.7 percent; circulation for 519 Sunday newspapers dropped 1.4 percent, according to the AAM.

For the Tampa Bay Times, daily figures are boosted by circulation from the free daily tabloid TBT*. Area competition The Tampa Tribune also drops off free editions in select neighborhoods

The Tampa Tribune earned Sunday circulation at 281,086 and daily circulation at 191,477.

The Wall Street Journal emerged as the biggest daily newspaper, with circulation up 12.3 percent to 2.3 million, followed by the New York Times up 17.6 percent to 1.8 million.

In Sunday numbers, the New York Times was tops with 2.3 million, and increase of 15.9 percent (the business-focused Wall Street Journal doesn't publish on Sundays). The Houston Chronicle, which saw its daily circulation drop 5.8 percent, still placed second among daily newspapers.

Chart courtesy of Times staffer Jeff Harrington


Tampa Bay Times 340,260 (+14%) 402,422 (-7%)
Tampa Tribune 191,477 (+33%) 281,086 (+7%)**
Orlando Sentinel 161,070 (-7%) 268,257 (-7%)
S. Fla. Sun-Sentinel 163,728 (-1%) 228,906 (-7%)
Miami Herald 147,130 (-9%) 190,751 (-10%)