Future throwback soul. FTS. Thanks to UK singer-songwriter Daley, who got his big break in 2010 and used the term to describe his new style of R&B music, more artists have started embracing its electronic dance music influence.
The sub-genre is not yet well known here across the Atlantic. At Bananas Music in St. Petersburg recently, employee Sean Hammerle suggested Kendra Morris, a New York recording artist originally from St. Petersburg, as someone who might fall into the future throwback soul category. Cool to know about this locally grown R&B artist who attended Gibbs High's Pinellas County Center for the Arts, but Morris' sound is more neo-soul, with live instruments instead of electronic ones.
So you are ready when the wave of future throwback soul washes up on our shores, here are five things you should know about it:
• It's a mix of good ole throwback R&B and modern EDM. "(Future soul) feels like it's from now, or even from the future, but there's that nostalgia and … all the stuff that people love about music from the past," Daley said in an interview at Grammy.com.
• A majority of future throwback soul artists (Daley, Ego Ella May, Kwabs, among others) are from the UK. Most of them are also independent, but some are catching the attention of major labels.
• FTS is similar to alternative R&B (Frank Ocean, The Weeknd). FTS is just less indie and has a more EDM flavor.
• The sub-genre emerged around 2010, about the same time EDM went global.
• Prediction: It's on track to replace traditional R&B and soul.