TAMPA — Appropriately enough, a local distillery is releasing a hemp vodka on Friday, 4/20.
After more than a year of planning and research, Fat Dog Spirits — the parent company of Touch Vodka — is releasing its new Nirvana vodka.
Served in 750-millileter bottles, Nirvana will be released at — of course — 4:20 p.m. at Donatello Italian Restaurant, 232 N Dale Mabry Highway.
The target demographic for the product, , according to Touch CEO Dr. Ram Ramcharran: Health-focused millennials.
"We came up with the name Nirvana to signify living in the moment," Ramcharran said in a news release. "After 17 months, this fine product has come to fruition to provide a blissful, relaxing-style feeling. We made vodka that just happens to have hemp in it."
The 80-proof spirit is hand-crafted at the company's Ybor City facility. It includes various flavors — including key lime, orange and grapefruit — and sells from $24,99 to $26.99. It is touted as "natural, gluten-free and organic" and made using locally sourced Florida ingredients.
Touch Vodka products can be found across the Tampa Bay area at more than 400 locations, including Total Wine, BJ's and Sam's Club.