Saturday, February 24, 2018
Business

EverBank to sponsor PGA event at Innisbrook Resort in Palm Harbor

PALM HARBOR — The PGA tournament known for the past four years as the Transitions Championship has a new sponsor: EverBank.

The Jacksonville bank announced Friday it had a one-year agreement with the Tampa Bay Championship, scheduled this month at the Innisbrook Resort and Golf Club.

Financial details were not disclosed. But as presenting sponsor, EverBank will have less visibility than Transitions Optical, the Pinellas Park lens company that did not renew its $7-million-a-year contract as title sponsor last year.

Launched in 2000 as the Tampa Bay Classic, the tournament struggled during the recession to retain sponsors. In 2008, Clearwater storage firm PODS backed out two years into a six-year deal.

The tournament, won last year by Luke Donald, is scheduled for March 14-17 at Innisbrook's Copperhead Course.

EverBank, with $18.2 billion in assets, also holds the naming rights to the Jacksonville Jaguars' stadium, EverBank Field.

The tournament has become Tampa Bay's only professional golf event after the Champions Tour recently backed out after 25 years here due to lack of a title sponsor.

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